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A Forgotten Marketing Tool - The Postcard
The postcard can be a very powerful marketing tool. Many of
our customers and/or students use them in their business.
The key is to set up the card to market effectively for you.
Concentrate on a specific item or niche.
When used correctly a post card can become very powerful
marketing tool. Be sure the front of your card is explicit.
It should be clear to your customer what you are selling. A
color postcard is a must, unless you are using black and
white to your advantage, that is, to make a point.
The front should motivate your customer to turn it around
and see what you are offering or what you can do for them.
The back of your card should make your points in a clear and
concise manner. After this is done be sure to give your
customer a number of ways to contact you: by phone, by
email, by snail mail. If you have a website be sure you
mention it here.
Remember you need to take a limited amount of space and
address the main concerns that your customers have or to
delineate what you are selling and its advantages. Give your
customers reasons to contact you. For example, you have a
solution to their problems, and remember make it easy for
them to contact you.
Address their concerns rather than tooting your own horn,
you can do that in your follow-up. Your postcard is not the
place to discuss you, but what you have to offer to your
customer, or how you can help your customer. You need to
have a unique selling point (USP).
You can expand the limited amount of space on post cards by
using certain fonts and typefaces. Just be sure that they
are readable to everyone. Remember, people over 40 start
having a hard time seeing all that tiny print.
So start making post cards a part of your marketing
campaign. You can also use them to announce a seminar,
extend an invitation to your new website, make an
announcement (new product, new store location), etc. I am
sure if you brainstorm you can think of a myriad of ways you
can use postcards.
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About the Author
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to
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Articles by Chuck and Sue DeFiore
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Juggling The Day With A Deal
Various Aspects Of The Lease Purchase Business
Does Your Business Need An Attitude Adjustment?
Ethics in Business..A Lost Art
Referrals…The Secret Weapon
How To Give Yourself A $20,000/Year Raise
A Forgotten Marketing Tool - The Postcard
Using Those Business Cards
Is Your Business Safe?
Getting Started In Real Estate
Take It To The Customer
The Art Of Calling on Real Estate
Finding and Qualifying The Tenant/Buyer
Checklists for Tenant/Buyers and Sellers
The Lease Purchase Business Day
Warming Up to Cold Calls
Businesses - Leisurely Dining Or Fast Food?
How Do I Implement The Lease Purchase Plan
Guidelines For Choosing A Guru, Coach...
Are You A Shoulda, Coulda, Woulda?
Are You Profiting From O.P.P.?
The Many Ways To Profit From O.P.P....
How Do You Profit From O.P.P.?
Consulting Your Way To A Six Figure Income!
Business Partners & Marital Partners (Part I)
Business Partners & Marital Partners (Part II)
The "Psyche" of The Seller and The Tenant Buyer
The Divine Secrets Of The Ya Ya Lease Purchase Hood
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