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About the Author
Other Articles by Chuck and Sue DeFiore

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The Art Of Calling on Real Estate
By Sue and Chuck DeFiore

I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember it used to take me an hour to get on the phone and then after 30 minutes I was ready to hang up.

I've learned over time to not think of telephoning as cold calling, but how I can help a seller or buyer. I realize if I make so many calls, I will get so many responses, and I don't take a no personally. It's their loss. Let them continue to pay to run their ads and six months from now when I call out of a paper or web list and they are still there, maybe then they will listen. There are too many people I can help. I refuse to worry about the ones that won't listen.

So, the first step is to get in the frame of mind that you are offering help. Next, let the seller do the talking. You listen. How do I do that, you say? Well, when I call on a home and someone answers (as opposed to leaving my message), I ask is the home still available? Great, my name is Susan, who am I speaking with? George, tell me about your home? This gets the seller talking. I just guide him/her with how many square feet, garage, etc. For those that have purchased our manual, this form is in the Seller section. You want to get as much information as possible. What they don't tell you ask. The last question I ask is, George, it sounds like a beautiful home, why are you selling? Then let him/her talk. This question tells you how motivated he/she is. Is he/she moving into a new home, relocating or just putting out feelers.

Next I ask the pricing information, how much are they asking for the house? How did they arrive at that price? Comps? Have they had any offers? If no offers, ask them why they think they haven't had any offers?

Next I ask about financing information. What are the payments? Any second mortgages? Are their payments current? Any CC&R's? What they paid for the home? Many times when I ask, "What did they pay for the home?, I get, "it's none of your business". Well, I say to the seller, this helps me decide if a Lease Purchase is workable, and it is a matter of public record.

Always be sure to check on-line or with public records that the person you spoke to is the individual who has the authority to deal.

Finally, I ask about Lease Purchasing and tell them the advantages. Some will say yes, can you send me some information? Others will say, no, I need to sell. I'll say, that's fine, why don't I send you some information so you have it on hand as another option if you need it. Always, follow up.

Remember, relax and pick up that phone. Otherwise, the deal and the money won't come your way. And remember, you can always consult!

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About the Author
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit
www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: subscribeHBS@homebusinesssolutions.com  
Click here to learn more about Chuck and Sue DeFiore

Articles by Chuck and Sue DeFiore
Reprint Permission 
Managing Cash Flow 
Reprint Permission Juggling The Day With A Deal 
Reprint Permission Various Aspects Of The Lease Purchase Business 
Reprint Permission Does Your Business Need An Attitude Adjustment?
Reprint Permission Ethics in Business..A Lost Art
Reprint Permission Referrals…The Secret Weapon
Reprint Permission How To Give Yourself A $20,000/Year Raise
Reprint Permission A Forgotten Marketing Tool - The Postcard 
Reprint Permission Using Those Business Cards 
Reprint Permission Is Your Business Safe? 
Reprint Permission Getting Started In Real Estate 
Reprint Permission Take It To The Customer 
Reprint Permission The Art Of Calling on Real Estate 
Reprint Permission Finding and Qualifying The Tenant/Buyer
Reprint Permission Checklists for Tenant/Buyers and Sellers
Reprint Permission The Lease Purchase Business Day
Reprint Permission Warming Up to Cold Calls 
Reprint Permission Businesses - Leisurely Dining Or Fast Food? 
Reprint Permission How Do I Implement The Lease Purchase Plan 
Reprint Permission Guidelines For Choosing A Guru, Coach...
Reprint Permission Are You A Shoulda, Coulda, Woulda?
Reprint Permission Are You Profiting From O.P.P.?
Reprint Permission The Many Ways To Profit From O.P.P....
Reprint Permission How Do You Profit From O.P.P.?
Reprint Permission Consulting Your Way To A Six Figure Income!
Reprint Permission Business Partners & Marital Partners (Part I)
Reprint Permission Business Partners & Marital Partners (Part II)
Reprint Permission The "Psyche" of The Seller and The Tenant Buyer
Reprint Permission The Divine Secrets Of The Ya Ya Lease Purchase Hood



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